Rolex Day-Date

Yellow, white or Everose gold, or platinum: tell us about your Day-Date and we’ll email and text you a price.
Presented at the Basel fair in 1956, the Day-Date was the first watch to show the date and the day of the week spelt out in full. It was made only in 18 carat gold or platinum, with a three-piece link bracelet that Rolex was calling the President bracelet by 1957.
Day-Date references we buy
Choose your reference to start the form with it filled in. Not listed? Use the form and type it in.
The Rolex Day-Date
After Lyndon B. Johnson wore a gold Day-Date, Rolex advertised it as “The Presidents’ Watch”, and the name stuck. The Day-Date II followed at 41mm in 2008, and today the model comes in 36mm and 40mm sizes, with the day available in many languages.
What we look at
Metal
Yellow, white or Everose gold, or platinum. The reference tells us which, and it makes a large difference to the price.
Size
36mm, Day-Date II at 41mm, or Day-Date 40. Tell us the reference if you have it.
Dial and stones
Diamond, gem-set and unusual dials can add considerably. Clear photos of the dial help most.
Box, papers and extras
The warranty card, box, spare links and service papers all add to the price.

Sell My Rolex Day-Date - Fill Out The Form For A Fast Valuation
Tell us as much or as little as you like. We’ll email and text you a price.
- Price by email and textValid for 7 days
- Fully insured postageOr Devon drop-off
- Paid within 48 hoursOf the final inspection
Questions first? Call free on 0800 612 4537
Selling a Rolex Day-Date
Can’t see your question? Call us free on 0800 612 4537.
Which Day-Date references do you buy?
All of them, from vintage references such as the 18038 and 18238 to the 118238, the Day-Date II and today’s Day-Date 36 and 40.
Do you buy a Day-Date without box and papers?
Yes. Tell us what you have: the box, papers and service history all feed into the price, which is why the form asks about each one.
Where is the reference number on my Day-Date?
Engraved between the lugs at 12 o’clock (you’ll need the bracelet off to see it), and printed on the warranty card or papers. If you can’t find it, add photos and we’ll work it out.
Prefer to talk it through?
Send the form first, then call us free with any questions.